Course Description

Email Marketing Mastery is a step-by-step training course that walks you through everything you need to know to start building your email list, attract your first 1,000 email subscribers, and sell your books, products or services to your audience. Email marketing is the #1 most important marketing tool every author, entrepreneur and artist should be using to grow your business and add more value to your customers and followers.

Bestselling author of Secrets of the Six-Figure Author and Founder of TCK Publishing

Tom Corson-Knowles

Tom Corson-Knowles is a serial entrepreneur, blogger and international bestselling author. He started his first business at age 13, manufacturing SAD lamps out of his father’s garage. By the time he graduated from Indiana University Kelley School of Business at age 22, he was earning a full-time income from his first successful business which he started in his dorm room.Tom then decided to share the keys to success that he had learned along his journey to becoming a financially independent entrepreneur through his books, videos, and seminars. Today, he teaches new and established authors and writers how to achieve incredible success by writing and selling ebooks on Amazon Kindle.Tom is the founder of TCK Publishing, an international trade book publisher that is leading the industry in providing advanced marketing support for authors. TCK Publishing specializes in marketing for both fiction and non-fiction authors to help get their messages and stories out to millions of readers all over the world.Tom is also the founder of the Publishing Profits Podcast show where he interviews bestselling authors, literary agents, publishers, marketers, and creative people to help you discover what’s working right now to grow your business and create a life you love.Tom’s bestselling books include Secrets of the Six-Figure Author, The Kindle Publishing Bible,Facebook For Business Owners, and The Kindle Writing Bible, among others.Tom is often quoted as saying,“You can achieve all of your dreams as an author if you’re willing to master the three key areas of authorship: writing, publishing and marketing.”

Course curriculum

  • 2


    • What is an Autoresponder?

    • Free Autoresponders

  • 3

    Generating Leads (Opt-ins, Squeeze Pages, and Lead Pages)

    • Opt-in Forms and Leadpages

    • Squeeze Pages and Lead Pages

    • How to Create Opt-in Forms

    • The Opt-in Process

    • Double Opt-in

  • 4


    • Aweber

    • Sending Broadcast Messages and Scheduled Messages

    • HTML Emails vs Plain Text Emails

    • Follow-Up Series Emails

  • 5

    Connecting with your Leads

    • Email Subject Lines

  • 6

    Email Marketing Analytics

    • Email Open Rates and Click-Through Rates

  • 7

    Increasing Revenue

    • Integrity in Business

    • The Long-Term Value of Intellectual Assets

    • Guest Blogging for Traffic and Building Your List

  • 8

    Email List Management

    • Adding or Importing a List of Subscribers

    • How to Backup Your Email Lists, Autoresponders, and Broadcasts

  • 9


    • Turning Mistakes into Money

    • Free Marketing Strategies

    • Resources