Course Description
Email Marketing Mastery is a step-by-step training course that walks you through everything you need to know to start building your email list, attract your first 1,000 email subscribers, and sell your books, products or services to your audience. Email marketing is the #1 most important marketing tool every author, entrepreneur and artist should be using to grow your business and add more value to your customers and followers.
Bestselling author of Secrets of the Six-Figure Author and Founder of TCK Publishing
Tom Corson-Knowles
Course curriculum
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1
Course Introduction
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2
Autoresponder
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What is an Autoresponder?
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Free Autoresponders
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3
Generating Leads (Opt-ins, Squeeze Pages, and Lead Pages)
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Opt-in Forms and Leadpages
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Squeeze Pages and Lead Pages
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How to Create Opt-in Forms
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The Opt-in Process
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Double Opt-in
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4
Aweber
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Aweber
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Sending Broadcast Messages and Scheduled Messages
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HTML Emails vs Plain Text Emails
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Follow-Up Series Emails
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5
Connecting with your Leads
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Email Subject Lines
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6
Email Marketing Analytics
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Email Open Rates and Click-Through Rates
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7
Increasing Revenue
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Integrity in Business
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The Long-Term Value of Intellectual Assets
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Guest Blogging for Traffic and Building Your List
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8
Email List Management
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Adding or Importing a List of Subscribers
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How to Backup Your Email Lists, Autoresponders, and Broadcasts
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9
Resources
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Turning Mistakes into Money
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Free Marketing Strategies
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Resources
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